American World War II beat the promise poster with a large B
overall: Height: 21.000 inches (53.34 cm) | Width: 16.750 inches (42.545 cm)
The poster was donated to the United States Holocaust Memorial Museum in 2018 by Suzanne Herskovic Ponder.
United States Holocaust Memorial Museum Collection, Gift of Suzanne Herskovic Ponder
Text only poster featuring a large capital B and its corresponding Morse code symbol that was part of RCA Victor’s “Beat the Promise” worker incentive poster series instituted in September 1941, shortly before the United States entered World War II. The promise refers to the company’s production quotas, which employees were encouraged to surpass. The poster series was part of a larger campaign by RCA Victor to increase production for the war effort. The campaign included rallies with war bond drives that featured notable military figures and Victor record recording artists. The campaign was very successful; RCA Victor’s production in 1941 was 14 times greater than in 1939, and production through the first six months of 1942 was 49 times greater than the same period in 1939.
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Silk screen printed poster on coated, medium weight, white paper with an image of a large white B against a blue background. Superimposed in the center in red is a dash and three dots, the Morse code symbol for b. On the top and bottom of the B is a line of blue text.