The Führer promises to Motorize Germany Campaign poster using a comparison of cars, workers, and money to illustrate job growth thanks to Adolf Hitler
Extent and Medium
overall: Height: 33.880 inches (86.055 cm) | Width: 24.000 inches (60.96 cm)
Creator(s)
- Nationalsozialistische Deutsche Arbeiter-Partei (Distributor)
- Werner von Axster-Heudtlass (Designer)
Archival History
The poster was acquired by the United States Holocaust Memorial Museum in 2008.
Acquisition
United States Holocaust Memorial Museum Collection, The Abraham and Ruth Goldfarb Family Acquisition Fund
Funding Note: The acquisition of this collection was made possible by The Abraham and Ruth Goldfarb Family Acquisition Fund.
Scope and Content
Nazi propaganda broadside produced for the March 29, 1936, Reichstag election and plebiscite on the remilitarization of the Rhineland. It illustrates the rise in employment, production, and prosperity in Germany from 1932-1935 through proportional illustrations of automobiles, a worker, and a stack of money, as promised by Adolf Hitler. The poster has an excerpt from a February 15, 1936, speech by Hitler to the German automobile industry on manufacturing an affordable car, the Volkswagen, for the German people. The election had only Nazi party candidates. The referendum was to approve, after the fact, the German reclamation of sovereignty of the Rhineland in western Germany, an area that had been demilitarized under the Treaty of Versailles; 98.9% of the population voted in favor of the action.
Conditions Governing Access
No restrictions on access
Conditions Governing Reproduction
No restrictions on use
Physical Characteristics and Technical Requirements
Large newsprint poster designed by Werner von Axster-Heudtlass. The upper portion has an offwhite background; the lower a red background. Diagonally across the top is the title in large German text in bold, black ink. In the center left is a graphic image featuring 3 stacked cars, a man holding hammer, and 2 stacks of money, above is the caption, 1932. On the right is a similar image, much larger, with 9 stacked cars, a large man with hammer, and 6 stacks of money, caption, 1935. Below each image is a caption in German text in black ink; along the bottom is German text in white and black ink. There are tape repairs and a large section missing from the right side as well as on the edges and bottom left corner.
Corporate Bodies
- Germany. Reichstag
Subjects
- Elections
- Germany--Social conditions--1933-1945--Pictorial works.
- Political campaigns--Germany--History--20th century.
- Elections--Germany--History--20th century.
- Propaganda, Germany--20th century.
- Nazi propaganda--Germany.
- Germany--Politics and government--1933-1945--Pictorial works.
Genre
- Object
- Posters